VISUAL MATERIAL

The world seems to be inundated with some form of marketing, whether it’s a flashy intro video for a company or eye popping graphics on a new toy label. One thing is for certain, the marketing-ologist (if that's a word) have done their homework and understand the power this has on sales. People dig pretty pictures!

 

How does this impact rock carving? It does it two ways; design aspects and sales!

 

A 2D rendering will increase your percentages of landing the project if done professionally and communicates the customer’s needs effectively. Secondly, just the  fact it is on paper and not in one’s brain is huge. We all have had that client where they have trouble “visualizing” the setting you are proposing. Ah and yes, there is power in visualization!! Many times a client was unsure of a complete rockscape transformation until the rendering was placed onto their eyes.

 

There are a multitude of ways of communicating ideas from thought to reality. Methods to include; hand sketches, digital sketches, clay models, consumer grade/proprietary software programs.

 

The most common methods found in the private sector are clay models or 2D/3D renderings .Both systems help prepare the contractor with a “mental walkthrough” to debunk any potential pitfalls now while it is cheap to modify! It also provides the client with a visual. Scaled clay models are great  and are fun to create as you can add paint,special effects,all the bells and whistles.

 

So bust out your colored pencils and sketchpad, but If your sketching skills are not up to par, we can help! We offer affordable pricing and members will receive 15% off!

 

Happy Carving


Rocksculptor

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